Privacy Policy
Effective Date
14 June 2025
Who We Are
This Privacy Policy applies to:
- Thomas Startin Junr Ltd
- Startin Group Ltd
- Trading as: Startin Group and Adrenaline Collective
- Registered address: Startin Group, Farmoor Lane, Redditch, B98 0SD
- Email for data enquiries: [email protected]
We act as the Data Controller for personal data we collect via our websites, dealerships, and services.
What We Collect
We may collect and process the following types of personal data:
- Name, contact details (email, phone, address)
- Vehicle enquiry details
- Purchase and service history
- Finance application data
- CCTV footage when visiting dealership premises
- Job application and employment history
- Device/browser information (via cookies and analytics)
- Marketing preferences and communication history
How We Collect Your Data
We collect data when you:
- Submit enquiry, booking, or finance forms
- Purchase or service a vehicle
- Apply for a job
- Sign up to marketing communications
- Interact with our websites, including via cookies
- Visit our premises (via CCTV)
Legal Bases for Processing
We process your personal data under one or more of the following legal grounds:
- Consent - e.g. marketing sign-ups
- Contractual necessity - to perform services or fulfil your purchase
- Legal obligation - to comply with the law (e.g. HMRC, FCA)
- Legitimate interests - to manage and improve our services, prevent fraud, and for CCTV security purposes
How We Use Your Information
We use your data to:
- Respond to enquiries and process bookings
- Arrange vehicle finance or service agreements
- Deliver marketing (where consented)
- Monitor website usage and performance
- Improve customer service and operations
- Recruit and evaluate candidates
- Ensure the security of our premises (CCTV)
Data Sharing
We may share your personal data with trusted third parties, including:
- CRM and Dealer Management Tools: Keyloop, Dealerweb
- Marketing and Customer Platforms: MGS360, Edynamix, Codeweavers, CITNOW
- Website Development/Hosting: Bluesky Interactive (Startin), Clickdealer (Adrenaline)
- Document and Video Systems: Istoredocs, CITNOW
- Analytics and Marketing Tools: Google Analytics, Meta (Facebook) Pixel
All third parties are contractually bound to comply with UK data protection laws.
Cookies and Tracking
Our websites use cookies to improve user experience and analyse site usage. For full details, including cookie categories and your control options, please refer to our Cookie Policy.
You can manage preferences at any time via our site's cookie settings.
Data Retention
We retain personal data only as long as necessary for the purposes collected, including legal and regulatory obligations. For example:
- Enquiries: up to 6 years
- Finance records: minimum 6 years
- CCTV: typically 30 days unless required for investigation
- Recruitment: up to 12 months if not hired
Your Rights
You have the following rights under UK data law:
- Access the data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data (in certain circumstances)
- Object to or restrict processing
- Data portability (receive your data in a structured format)
- Withdraw consent at any time (e.g. marketing)
To exercise these rights, please contact [email protected].
Security
We are committed to securing your data and use appropriate technical and organisational safeguards to protect against unauthorised access, loss or misuse.
Changes to This Policy
We may update this policy from time to time. The latest version will always be available on our websites.
Contact Us
For any queries or complaints about how we handle your personal data:
GDPR Team
Startin Group
Farmoor Lane, Redditch
B98 0SD
Email: [email protected]
Complaints
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO): www.ico.org.uk